corporate advertising

/ˌkɔ:p(ə)rət 'ædvətaɪzɪŋ/ noun
the advertising of an organisation rather than a product
Our corporate advertising is designed to present us as a caring organisation.
No amount of corporate advertising will ever persuade the consumer that the company stands for quality.

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • corporate advertising — ➔ advertising * * * corporate advertising UK US noun [U] ► MARKETING advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: »The company rolled out a corporate… …   Financial and business terms

  • corporate advertising — noun Promotion of a company or group of companies as distinct from a particular product • • • Main Entry: ↑corporate …   Useful english dictionary

  • Corporate Advertising — gesamtheitliche Darstellung der Unternehmensleistung in der Werbung. Die Produktwerbung ist diesem Konzept zu unterstellen. Effekte: Stärkung des Zusammengehörigkeitsgefühls in den einzelnen Unternehmensbereichen; höhere Attraktivität im Absatz… …   Lexikon der Economics

  • Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… …   Wikipedia

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Corporate media — Corporate board interlocks between various U.S. corporations/institutions, and four of the major media/telecom corporations (circled in red), in 2004. Corporate media is a term which refers to a system of mass media production, distribution,… …   Wikipedia

  • Corporate propaganda — are propagandist claims made by a corporation (or corporations), nearly always for the purpose of manipulating market opinion to the benefit of their product or to divide public opinion with regard to controversial issues related to that… …   Wikipedia

  • Corporate video — production refers to audio visual corporate communications material (such as DVD, High definition video, streaming video[1] or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often… …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

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